Engagement Metrics
SD – Scroll Depth
Definition
Scroll Depth measures how far users scroll down a page – typically in percentages (25%, 50%, 75%, 90%). This metric shows whether content is actually consumed or if users drop off early. In GA4, the scroll event is automatically triggered at 90% scroll depth.
Optimierungstipps
Place key information and CTAs at different scroll positions. Use visual anchors (images, headings) to motivate further scrolling. Trim redundant content. Test different content lengths.
Verwandte Kennzahlen
Alle KPIs ansehen →Bereit für messbares Wachstum?
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