Engagement Metrics
SD – Average Session Duration
Definition
Average Session Duration indicates how long users typically spend on your website. A longer session duration generally indicates relevant, engaging content. In GA4, "Average Engagement Time" is used as a more accurate indicator, measuring only active interaction time.
Optimization Tips
Create comprehensive, well-structured content. Use internal links to keep users on your website. Integrate multimedia elements (videos, infographics). Improve readability with paragraphs, subheadings, and bullet points.
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