ShR – Share Rate

Definition

Share Rate indicates what percentage of reached users actively share a post with their network (repost, share, retweet). Shares are the most valuable form of engagement as they generate organic reach and function as personal recommendations.

Formel

Optimierungstipps

Create content with high utility value (tips, statistics, guides). Use emotional triggers. Present controversial or surprising theses. Make sharing easy and include share CTAs.