Data & Analytics

Decisions based on reliable data.

Robust tracking is the backbone of successful performance marketing. We implement solutions that reveal the true value of your ad spend and enable accurate cross-channel attribution.
AUDIENCE: GEN Z
CREATIVE: VIDEO
COPY: SHORT FORM
ANALYZING...

CAMPAIGN PREDICTION

Engagement Rate
High
GOOD
Conversion Score
4.2
GOOD
Quality Ranking
Low
POOR
Data & Analytics

Our Services

No successful campaigns without clean data. We ensure a reliable data foundation.

Tracking Audit

We check your existing setup and uncover gaps.

Google Analytics 4 (GA4)

We support you with the migration and implementation of GA4.

Server-Side Tracking

We implement server-side tracking for more data sovereignty and accuracy.

Conversion Tracking

We ensure that all important conversions are measured correctly.

Dashboard Creation

We create clear dashboards (e.g., in Looker Studio) so you always have your KPIs in view.

Workflow

Our Methodology

Precise tracking is the foundation for data-driven decisions. Our process creates a reliable "Single Source of Truth".

Step 1
Tracking & Requirements Audit

First, we analyze your existing tracking setup and your business requirements. Which data points are crucial for your success?

!
Step 2
Conception of Tracking Architecture

Based on the audit, we design a robust tracking architecture. We define the data layer structure and plan the implementation.

Step 3
Consent Management Setup

Data protection is crucial. We implement a certified CMP and configure Google Consent Mode v2 for dynamic tracking.

Step 4
Implementation & Testing

We implement the concept technically, configure tags, triggers, and variables in GTM, and test the implementation extensively.

constsetup=true;
// tracking init
awaitinit();
Ready
Step 5
Dashboarding & Data Activation

The best data is useless if it is not used. We create meaningful dashboards and help you with data activation.

What to Expect

Our cooperation is designed to support you at every stage of your growth journey – from quick wins to long-term market leadership.

Quick Wins

We heal your tracking, implement server-side tracking and Consent Mode v2. This immediately increases data quality by up to 30%.

Ambitious Goals

We create a "Single Source of Truth". Meaningful dashboards enable cross-channel success measurement and valid decisions.

Long-term Ambitions

Your tracking setup becomes a competitive advantage. We use data to develop predictive models and optimize customer lifetime value.

Get in Touch

Have a project in mind or want to learn more about our services? We'd love to hear from you.

Frequently Asked Questions

Answers to the most common questions about our collaboration.

    Triff Entscheidungen auf Basis verlässlicher Daten. | Wiener Marketing | Wiener Marketing | Performance Marketing Agentur