KPI Glossary

The most important Performance Marketing KPIs clearly explained – with formulas, examples, and optimization tips.

Cost Metrics

CPCCost per Click

CPMCost per Mille

CPACost per Acquisition

CPLCost per Lead

CPOCost per Order

CPSCost per Sale

CPVCost per View

CPECost per Engagement

CPICost per Install

CPCVCost per Completed View

Engagement Metrics

CTRClick-Through Rate

EREngagement Rate

SDAverage Session Duration

PPSPages per Session

Conversion Metrics

CRConversion Rate

AOVAverage Order Value

CARCart Abandonment Rate

MCRMicro Conversion Rate

LCRLead-to-Customer Rate

CCRCheckout Conversion Rate

Performance Metrics

ROASReturn on Ad Spend

ROIReturn on Investment

CLVCustomer Lifetime Value

CACCustomer Acquisition Cost

MERMarketing Efficiency Ratio

RPCRevenue per Click

BE-ROASBreak-Even ROAS

ChurnChurn Rate

RRRetention Rate

CLV:CACCLV:CAC Ratio

PPPayback Period

ARPUAverage Revenue Per User

IncrIncrementality

Reach Metrics

SOVShare of Voice

ISImpression Share

ARRAd Reach Rate

Quality Metrics

QSQuality Score

RSRelevance Score

LPELanding Page Experience

VRViewability Rate

Email Marketing

CR-EClick Rate (Email)

USRUnsubscribe Rate

DRDelivery Rate

LGRList Growth Rate

CTORClick-to-Open Rate

Social Media

CPFCost per Follower

KViral Coefficient

VCRVideo Completion Rate

FGRFollower Growth Rate

KPI Glossary – Performance Marketing… | Wiener Marketing