Email Marketing
LGR – List Growth Rate
Definition
List Growth Rate measures how quickly your email list grows net – considering new signups, unsubscribes, and invalid addresses. A positive list growth rate is essential as email lists naturally shrink by approximately 22% annually (job changes, address changes, etc.).
Formula
List Growth Rate = ((New Subscribers − Unsubscribes − Bounces) / Current List Size) × 100Optimization Tips
Place signup forms at strategic locations (homepage, blog, checkout). Offer attractive lead magnets. Use exit-intent pop-ups. Implement referral programs for existing subscribers.
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