Email Marketing
USR – Unsubscribe Rate
Definition
The Unsubscribe Rate indicates what percentage of email recipients unsubscribe from the list after receiving an email. A normal unsubscribe rate is below 0.5% per send. Values above this indicate problems with content, frequency, or audience.
Optimierungstipps
Segment your email list by interest and engagement. Offer the option to reduce send frequency instead of unsubscribing completely. Ensure content matches subscriber expectations. Avoid excessive send frequency.
Verwandte Kennzahlen
Alle KPIs ansehen →Bereit für messbares Wachstum?
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