Email Marketing
DR – Delivery Rate
Definition
Delivery Rate indicates what percentage of sent emails were successfully delivered (not bounced). A healthy delivery rate is above 95%. Lower values indicate outdated lists, invalid addresses, or poor sender reputation.
Formula
Delivery Rate = ((Sent Emails − Bounces) / Sent Emails) × 100Optimization Tips
Regularly clean your email list of invalid addresses. Use double opt-in for signups. Avoid spam trigger words. Maintain your sender reputation through consistent send volume.
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