Conversion Metrics

AOV – Average Order Value

Definition

The Average Order Value (AOV) indicates the average revenue per order. AOV is a central e-commerce metric because increasing it directly boosts revenue without requiring more traffic or higher conversion rates. AOV also influences the maximum sustainable CPA and ROAS calculation.

Formula

AOV = Total Revenue / Number of Orders

Optimization Tips

Implement cross-selling and upselling on product and cart pages. Offer volume discounts or "Free shipping from X €". Create product bundles. Use personalized product recommendations.

Related KPIs

View all KPIs →

CPOCost per Order

ROASReturn on Ad Spend

CLVCustomer Lifetime Value

CRConversion Rate

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