AOV – Average Order Value

Definition

The Average Order Value (AOV) indicates the average revenue per order. AOV is a central e-commerce metric because increasing it directly boosts revenue without requiring more traffic or higher conversion rates. AOV also influences the maximum sustainable CPA and ROAS calculation.

Formel

Optimierungstipps

Implement cross-selling and upselling on product and cart pages. Offer volume discounts or "Free shipping from X €". Create product bundles. Use personalized product recommendations.