CPE – Cost per Engagement

Definition

CPE (Cost per Engagement) measures the cost per user interaction with an ad. Engagements include, depending on the platform, likes, comments, shares, saves, profile clicks, or video views. CPE is particularly relevant for social media campaigns targeting brand interaction and community building.

Formula

Optimization Tips

Create content that invites interaction (questions, polls, controversial statements). Use user-generated content. Test different ad formats (carousel, video, stories). Optimize your audience for engagement-prone users.