ER – Engagement Rate

Definition

The Engagement Rate measures the percentage of users who actively interact with content (likes, comments, shares, saves, clicks). It is the most important metric for evaluating organic and paid social media content. The calculation varies by platform – it can be based on impressions, reach, or follower count.

Formel

Optimierungstipps

Post at optimal times for your audience. Use interactive formats (polls, questions, quizzes). Reply to comments to encourage discussion. Use visually appealing content and strong hooks in the first seconds.