Quality Metrics
AS – Ad Strength
Definition
Ad Strength evaluates the quality and diversity of your Responsive Search Ads (RSA) and Performance Max assets on a scale from "Poor" through "Average" and "Good" to "Excellent." Google analyzes the number, variety, and relevance of your headlines, descriptions, and assets. Higher Ad Strength can lead to better performance.
Optimization Tips
Use all available headline and description slots (15 headlines, 4 descriptions for RSA). Use different messages and USPs. Integrate keywords into headlines. Only pin the most important elements. Upload diverse assets in different formats.
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