Reach Metrics
ARR – Ad Reach Rate
Definition
The Ad Reach Rate indicates the percentage of your defined target audience that has actually seen at least one of your ads. This metric is particularly relevant in social media campaigns where audience size is known. A low ad reach rate with high frequency indicates ads are being shown to the same users repeatedly.
Optimization Tips
Use frequency capping to reach more unique users. Expand your audience gradually. Test different placements for maximum reach. Rotate creatives to maintain attention.
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