Reach Metrics
Reach – Reach
Definition
Reach indicates the number of unique users who have seen an ad at least once. Unlike impressions, reach counts each user only once regardless of how often the ad was displayed. Reach is a key metric especially for branding campaigns.
Optimierungstipps
Expand your audiences gradually. Use lookalike audiences based on your best customers. Test different platforms and formats. Use frequency capping to reach more users with the same budget.
Verwandte Kennzahlen
Alle KPIs ansehen →Bereit für messbares Wachstum?
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