CPF – Cost per Follower

Definition

Cost per Follower (CPF) indicates how much a new follower on a social media platform costs through paid advertising. This metric is relevant for brands strategically building their community. The long-term value of a follower must be weighed against acquisition costs.

Formula

Optimization Tips

Create content that clearly communicates your brand positioning. Use influencer partnerships for organic follower growth. Test different campaign objectives (engagement vs. followers). Focus on quality followers who match your target audience.