Reach Metrics
SOV – Share of Voice
Definition
Share of Voice (SOV) measures your brand's share of total visible advertising in a specific market or channel. In digital marketing, SOV is often calculated as share of total impressions or ad spend in an industry. The "Share of Voice = Share of Market" rule states that brands advertising above their market share gain market share over time.
Optimization Tips
Identify channels where your SOV is below your market share. Increase SOV strategically in the most profitable segments. Monitor competitors' SOV. Use tools like SEMrush or SimilarWeb for SOV analysis.
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