Quality Metrics
LPE – Landing Page Experience
Definition
Landing Page Experience is one of three components of Google Ads Quality Score. Google evaluates how relevant, useful, and user-friendly your landing page is for visitors clicking your ad. Factors include: relevance to keyword, transparency, easy navigation, load time, and mobile optimization.
Optimization Tips
Ensure landing page content matches keyword and ad copy. Optimize load time (Core Web Vitals). Design the page mobile-first. Provide clear, unique content and transparent information. Place CTAs prominently.
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