CR-E – Click Rate (Email)

Definition

Click Rate (also Click-Through Rate) in email marketing indicates the percentage of recipients who click on at least one link in the email. Unlike Open Rate, Click Rate is a more reliable indicator of genuine engagement as it requires an active action.

Formula

Optimization Tips

Place CTAs prominently and repeat them throughout the email. Use buttons instead of text links. Personalize content based on user behavior. Keep emails focused on one main goal.