Performance Metrics

ARPU – Average Revenue Per User

Definition

ARPU (Average Revenue Per User) indicates the average revenue a single user generates within a specific period (typically monthly or annually). ARPU is the standard revenue metric for SaaS companies, mobile apps, and subscription-based business models. Unlike AOV (per transaction), ARPU measures revenue per person.

Formula

ARPU = Total Revenue in Period / Average Number of Users in Period

Optimization Tips

Implement tiered pricing models (Freemium, Basic, Pro, Enterprise). Use in-app purchases and premium features. Offer add-ons and extensions. Test price increases for existing customers. Develop upselling campaigns based on usage behavior.

Related KPIs

View all KPIs →

AOVAverage Order Value

CLVCustomer Lifetime Value

ARPUAverage Revenue Per User

ChurnChurn Rate

CACCustomer Acquisition Cost

Bereit für messbares Wachstum?

Starte mit einer kostenlosen Beratung. Wir melden uns innerhalb von 24 Stunden.