Performance Metrics

ARPU – Average Revenue Per User

Definition

ARPU (Average Revenue Per User) indicates the average revenue a single user generates within a specific period (typically monthly or annually). ARPU is the standard revenue metric for SaaS companies, mobile apps, and subscription-based business models. Unlike AOV (per transaction), ARPU measures revenue per person.

Formel

ARPU = Total Revenue in Period / Average Number of Users in Period

Optimierungstipps

Implement tiered pricing models (Freemium, Basic, Pro, Enterprise). Use in-app purchases and premium features. Offer add-ons and extensions. Test price increases for existing customers. Develop upselling campaigns based on usage behavior.

Verwandte Kennzahlen

Alle KPIs ansehen →

AOVAverage Order Value

CLVCustomer Lifetime Value

ARPUAverage Revenue Per User

ChurnChurn Rate

CACCustomer Acquisition Cost

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