Cost Metrics
CPV – Cost per View
Definition
CPV (Cost per View) refers to the cost incurred per video view. For YouTube TrueView ads, a view is counted when a user watches at least 30 seconds of the video (or the entire video for shorter clips) or interacts with the ad. CPV is the standard metric for cost efficiency of video campaigns.
Formel
CPV = Total Cost / Number of ViewsOptimierungstipps
Create attention-grabbing intros to reduce skip rates. Test different video lengths and formats. Optimize your audience targeting. Use Custom Intent Audiences on YouTube.
Verwandte Kennzahlen
Alle KPIs ansehen →Bereit für messbares Wachstum?
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