BR – Bounce Rate

Definition

The Bounce Rate indicates the percentage of visitors who enter a website and leave without viewing another page or triggering an engagement event. In Google Analytics 4, the "Engaged Sessions" rate is used instead of the classic Bounce Rate – a session counts as "engaged" if it lasts more than 10 seconds, includes a conversion, or has at least 2 page views.

Formula

Optimization Tips

Ensure landing page content matches the search query or ad. Improve loading time (under 3 seconds). Place clear call-to-actions above the fold. Optimize the mobile user experience. Reduce distracting elements.