CPS – Cost per Sale

Definition

CPS (Cost per Sale) indicates the costs incurred per completed sale. In affiliate marketing, CPS is the most common compensation model: the publisher receives a commission only on an actual sale. CPS is particularly suitable for risk-averse advertisers as payment is only made on success.

Formula

Optimization Tips

Choose affiliate partners carefully based on audience relevance. Optimize your product pages and checkout process. Offer competitive commissions to attract top affiliates.