VCR – Video Completion Rate

Definition

Video Completion Rate (VCR, also View-Through Rate) indicates what percentage of viewers watch a video completely. It is the most important quality metric for video content and directly influences algorithmic distribution on platforms like YouTube, TikTok, and Instagram Reels.

Formel

Optimierungstipps

Create a strong hook in the first 3 seconds. Keep videos as short as possible. Use visual variety and cuts. Add subtitles (85% of social media videos are watched without sound). Include cliffhangers and story arcs.