Performance Metrics

RPC – Revenue per Click

Definition

Revenue per Click (RPC) indicates how much revenue is generated on average per click on an ad. RPC directly connects traffic quality with business results. When RPC is higher than CPC, the campaign is profitable.

Formula

RPC = Total Revenue / Number of Clicks

Optimization Tips

Optimize landing pages for higher conversion rates. Increase AOV through upselling. Improve keyword selection toward purchase-ready search intent. Use remarketing lists for higher RPC values.

Related KPIs

View all KPIs →

CPCCost per Click

ROASReturn on Ad Spend

CRConversion Rate

AOVAverage Order Value

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