Quality Metrics
RS – Relevance Score
Definition
The Relevance Score (on Meta: Ad Quality Ranking, Engagement Rate Ranking, Conversion Rate Ranking) evaluates how relevant your ad is to the target audience. Platforms like Meta use this rating to control delivery – more relevant ads are shown more frequently and at lower cost.
Optimization Tips
Tailor creatives precisely to the target audience. Segment your audiences for more relevant messaging. Test different ad formats and messages. Refresh creatives regularly to avoid ad fatigue.
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