Budget Planner
Plan your ad budget and calculate expected clicks, conversions, and ROAS for your Google Ads & Meta Ads campaigns.
More Calculators
ROAS Calculator
Calculate your Return on Ad Spend and find out if your campaigns are profitable.
CPC & Click Calculator
Calculate clicks, costs, and conversions based on impressions, CTR, and CPC.
Break-Even Analysis
Find out at which CPA and conversion rate your campaigns become profitable.
Performance Marketing Calculator
Calculate ROAS, CPA, break-even and plan your ad budget. Free calculator for Google Ads & Meta Ads.
What is Performance Marketing?
Performance marketing is a data-driven form of online marketing where all measures are evaluated and optimized based on measurable KPIs such as CPC, CPA, and ROAS. Unlike traditional marketing, you only pay for concrete results like clicks, leads, or sales.
How to Use the Calculator
- Select the appropriate calculator mode (Budget, ROAS, CPC, or Break-Even)
- Enter your current or planned values
- Results are calculated automatically in real-time
- Use the results to optimize your campaigns
- Share the results via the link button with your team
Industry Benchmarks DACH
| Industry | Avg. CPC | Avg. CTR | Avg. Conv. Rate |
|---|---|---|---|
| E-Commerce | 0,80–2,50 € | 2,5–4,0 % | 2,0–3,5 % |
| SaaS / Software | 2,00–5,00 € | 2,0–3,5 % | 3,0–7,0 % |
| Financial Services | 3,00–8,00 € | 2,5–4,5 % | 4,0–8,0 % |
| Health & Fitness | 1,00–3,00 € | 3,0–5,0 % | 2,5–5,0 % |
| B2B / Lead Generation | 2,50–6,00 € | 2,0–3,5 % | 3,0–6,0 % |
| Real Estate | 1,50–4,00 € | 3,0–5,0 % | 2,0–4,0 % |
Frequently Asked Questions
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