Performance Marketing Calculator
Calculate ROAS, CPA, break-even and plan your ad budget. Optimize your Google Ads & Meta Ads campaigns with data-driven decisions.
What is Performance Marketing?
Performance marketing is a data-driven form of online marketing where all measures are evaluated and optimized based on measurable KPIs such as CPC, CPA, and ROAS. Unlike traditional marketing, you only pay for concrete results like clicks, leads, or sales.
How to Use the Calculator
- Select the appropriate calculator mode (Budget, ROAS, CPC, or Break-Even)
- Enter your current or planned values
- Results are calculated automatically in real-time
- Use the results to optimize your campaigns
- Share the results via the link button with your team
Industry Benchmarks DACH
| Industry | Avg. CPC | Avg. CTR | Avg. Conv. Rate |
|---|---|---|---|
| E-Commerce | 0,80–2,50 € | 2,5–4,0 % | 2,0–3,5 % |
| SaaS / Software | 2,00–5,00 € | 2,0–3,5 % | 3,0–7,0 % |
| Financial Services | 3,00–8,00 € | 2,5–4,5 % | 4,0–8,0 % |
| Health & Fitness | 1,00–3,00 € | 3,0–5,0 % | 2,5–5,0 % |
| B2B / Lead Generation | 2,50–6,00 € | 2,0–3,5 % | 3,0–6,0 % |
| Real Estate | 1,50–4,00 € | 3,0–5,0 % | 2,0–4,0 % |
Frequently Asked Questions
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