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KPI Glossary
All KPIsCPC – Cost per ClickCPM – Cost per MilleCPA – Cost per AcquisitionCPL – Cost per LeadCPO – Cost per OrderCPS – Cost per SaleCPV – Cost per ViewCPE – Cost per EngagementCTR – Click-Through RateBR – Bounce RateER – Engagement RateSD – Average Session DurationPPS – Pages per SessionSD – Scroll DepthCR – Conversion RateAOV – Average Order ValueCAR – Cart Abandonment RateMCR – Micro Conversion RateLCR – Lead-to-Customer RateCCR – Checkout Conversion RateROAS – Return on Ad SpendROI – Return on InvestmentCLV – Customer Lifetime ValueCAC – Customer Acquisition CostMER – Marketing Efficiency RatioRPC – Revenue per ClickBE-ROAS – Break-Even ROASIMP – ImpressionsReach – ReachFreq – FrequencySOV – Share of VoiceIS – Impression ShareARR – Ad Reach RateQS – Quality ScoreAR – Ad RankRS – Relevance ScoreLPE – Landing Page ExperienceAS – Ad StrengthOR – Open RateCR-E – Click Rate (Email)USR – Unsubscribe RateDR – Delivery RateLGR – List Growth RateSR – Spam RateCPF – Cost per FollowerK – Viral CoefficientShR – Share RateSvR – Save RateVCR – Video Completion RateFGR – Follower Growth RateCPI – Cost per InstallCPCV – Cost per Completed ViewCTOR – Click-to-Open RateChurn – Churn RateRR – Retention RateCLV:CAC – CLV:CAC RatioPP – Payback PeriodARPU – Average Revenue Per UserVR – Viewability RateIncr – IncrementalityBL – Brand Lift