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- Haben wir Marketing zu kompliziert gemacht?
- Daten in Google Ads richtig nutzen: So steuerst du deine Kampagnen optimal aus
- Warum du Marken Keywords aus deiner Pmax Kampagne ausschließen solltest
- 5 Quick Wins, um deine Google Ads Performance morgen zu steigern
- So erstellst du 2025 deine Google Ads Kampagne
- PMax vs. klassische Suchkampagnen – wann lohnt sich was?
- So optimierst du Performance Max Kampagnen in 10 Schritten
KPI Glossary
- All KPIs
- CPC – Cost per Click
- CPM – Cost per Mille
- CPA – Cost per Acquisition
- CPL – Cost per Lead
- CPO – Cost per Order
- CPS – Cost per Sale
- CPV – Cost per View
- CPE – Cost per Engagement
- CTR – Click-Through Rate
- BR – Bounce Rate
- ER – Engagement Rate
- SD – Average Session Duration
- PPS – Pages per Session
- SD – Scroll Depth
- CR – Conversion Rate
- AOV – Average Order Value
- CAR – Cart Abandonment Rate
- MCR – Micro Conversion Rate
- LCR – Lead-to-Customer Rate
- CCR – Checkout Conversion Rate
- ROAS – Return on Ad Spend
- ROI – Return on Investment
- CLV – Customer Lifetime Value
- CAC – Customer Acquisition Cost
- MER – Marketing Efficiency Ratio
- RPC – Revenue per Click
- BE-ROAS – Break-Even ROAS
- IMP – Impressions
- Reach – Reach
- Freq – Frequency
- SOV – Share of Voice
- IS – Impression Share
- ARR – Ad Reach Rate
- QS – Quality Score
- AR – Ad Rank
- RS – Relevance Score
- LPE – Landing Page Experience
- AS – Ad Strength
- OR – Open Rate
- CR-E – Click Rate (Email)
- USR – Unsubscribe Rate
- DR – Delivery Rate
- LGR – List Growth Rate
- SR – Spam Rate
- CPF – Cost per Follower
- K – Viral Coefficient
- ShR – Share Rate
- SvR – Save Rate
- VCR – Video Completion Rate
- FGR – Follower Growth Rate
- CPI – Cost per Install
- CPCV – Cost per Completed View
- CTOR – Click-to-Open Rate
- Churn – Churn Rate
- RR – Retention Rate
- CLV:CAC – CLV:CAC Ratio
- PP – Payback Period
- ARPU – Average Revenue Per User
- VR – Viewability Rate
- Incr – Incrementality
- BL – Brand Lift